From the perspective of Porter's five forces model, an unattractive industry is one with less intense competition, few threats from new entrants or substitutes, and low bargaining power among suppliers and buyers.

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An unattractive industry is one with higher intensity of competition, greater threats from new entrants or substitutes, and high bargaining power among suppliers and buyers. A lack of these factors may indicate a more attractive industry.

From the Perspective of Porter's Five Forces Model, an Unattractive