Suppose that a task force is addressing a rather ambiguous problem. A representative from the marketing department views it clearly as a marketing problem and a representative from the manufacturing department views it clearly as a manufacturing problem. In this case, the chair of the task force must be careful to avoid biased decision making caused by ___.
A) stereotypes
B) the halo effect
C) selective perception
D) projection
E) mixed messages

Question

Quizplus · Accepted Answer

Selective perception refers to the tendency for people to interpret information in a way that confirms their preexisting beliefs, attitudes, and expectations. In this case, the representatives from the marketing and manufacturing departments are likely to interpret information in a way that confirms their respective views of the problem, leading to biased decision making. The chair of the task force must be aware of this potential bias and work to ensure that all perspectives are considered and weighed equally in decision making.

Suppose That a Task Force Is Addressing a Rather Ambiguous