An operant conditioning strategy designed to eliminate or decrease the frequency of a behaviour by making an unpleasant consequence contingent on the occurrence of the behaviour is called negative reinforcement.

Question

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Negative reinforcement involves removing an unpleasant stimulus in response to a desired behaviour, whereas the scenario described in the question refers to punishment. Punishment involves applying an unpleasant consequence to decrease the frequency of a behaviour.

An Operant Conditioning Strategy Designed to Eliminate or Decrease the Frequency