Emmanuel, the customer relationship manager of SimplyBuyz.com, an e-commerce retailer, calls for a meeting of his team to discuss strategies to handle customer grievances effectively. Emmanuel seeks inputs from all his team members who come up with amicable solutions to certain grievances without being evaluated or criticized by the other team members. Which of the following approaches does Emmanuel adopt to invoke creativity in the process of team decision making?
A) team virtuousness
B) brainstorming
C) halo effect
D) nominal group technique
E) social loafing

Question

Quizplus · Accepted Answer

Emmanuel adopts the nominal group technique to invoke creativity in the process of team decision making. This technique allows team members to generate ideas independently without being influenced by others, followed by a group discussion where each member presents their ideas without criticism or evaluation. This approach leads to more diverse and creative solutions as compared to traditional brainstorming sessions.

Emmanuel, the Customer Relationship Manager of SimplyBuyz