Orlando's company is concerned about the recent decline in sales of one of its best-selling products. The company has decided to permanently put a group of people in charge of analyzing competitive products and determining new features that should be added to their products. All the people in this group work in the marketing department of the company. The people in this group will perform these new tasks in addition to the ones they already have. Which of the following terms would best describe the newly formed group?
A) project team
B) task force
C) cross-functional team
D) committee
E) functional chimney

Question

Quizplus · Accepted Answer

This group is best described as a committee because it is a permanent group of people from the marketing department tasked with ongoing responsibilities, including analyzing competitive products and determining new features for their own products. Unlike a project team or task force, which are typically temporary, or a cross-functional team, which includes members from different departments, a committee is a standing group with a specific, ongoing function within its own department. A functional chimney refers to siloed communication within a department, not a group formed for a specific purpose.

Orlando's Company Is Concerned About the Recent Decline in Sales