Karl's office has always used Bentley computers. His technical people have suggested that he switch all his employees over to Best computers. Karl is reluctant because it will mean not only replacing all the computers but also buying all new software and taking the time to train everyone. Karl is worried about
A)barriers to entry.
B)benchmarking.
C)environmental uncertainty.
D)switching costs.
E)strategic maneuvering.

Question

Quizplus · Accepted Answer

Karl's concerns about having to replace all the computers, buy new software and train everyone indicate that he is worried about the switching costs involved in switching from Bentley computers to Best computers.

Karl's Office Has Always Used Bentley Computers