In Hofstede's framework for comparing national cultures, individualism-collectivism concerns the degree to which a society values assertiveness and material concerns versus greater concerns for human relationships and feelings.

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In Hofstede's framework, individualism-collectivism refers to the degree to which people in a society are integrated into groups and the importance of individual versus group interests, not specifically to values of assertiveness and material concerns versus human relationships and feelings.

In Hofstede's Framework for Comparing National Cultures, Individualism-Collectivism Concerns the Degree