The tendency to increase effort and perhaps apply more resources to pursue a course of action that is not working is known as __________.
A)Cost-benefit impact.
B)Heuristics.
C)Escalating commitment.
D)Escalating cost impact.
E)Satisficing.

Question

Quizplus · Accepted Answer

Escalating commitment refers to the tendency to continue investing resources into a failing course of action, typically due to a desire to avoid admitting failure or because of sunk costs (resources already invested that cannot be recovered). It can lead to a vicious cycle of increasing investment and worsening outcomes.

The Tendency to Increase Effort and Perhaps Apply More Resources