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Limmer's Is Going to Launch a New Advertising Campaign in Order

Question 41

Essay

Limmer's is going to launch a new advertising campaign in order to attract new customers. The "before" and "after" transition matrices are shown below:
Before:                                 Next Week  This Week  Don’s  Limmer’s  Don’s 0.90.1 Limmer’s 0.20.8\begin{array}{l}~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~\text { Next Week }\\\begin{array} { l c c } \text { This Week } & \text { Don's } & \text { Limmer's } \\\hline \text { Don's } & 0.9 & 0.1 \\\text { Limmer's } & 0.2 & 0.8\end{array}\end{array}
After:                                 Next Week  This Week  Don’s  Limmer’s  Don’s 0.850.15 Limmer’s 0.20.8\begin{array}{l}~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~\text { Next Week }\\\begin{array} { l c c } \text { This Week } & \text { Don's } & \text { Limmer's } \\\hline \text { Don's } & 0.85 & 0.15 \\\text { Limmer's } & 0.2 & 0.8\end{array}\end{array}
If there are 1000 customers who shop at these two stores, how many customers, over the long run, will switch to Limmer's as a result of the new campaign?

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Before: 0.333 ∗ 2000...

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