Markov analysis provides information on the probability of customers switching from one brand to one or more other brands.

Name: Markov analysis provides information on the probability of customers switching from one brand to one or more other brands.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

Markov analysis is a technique used to study the transition of customers from one state or brand to another state or brand. It provides probabilities of customers shifting from one brand to other brands, making option A true.

Markov Analysis Provides Information on the Probability of Customers Switching