As you are watching television,you see an advertisement for pizza.The phone number for the pizza parlour has the same area code as your number and the rest of the number is advertised as EAT-PIZZA.Two weeks later you and your friends decide to order pizza and you immediately remember that number.If you did NOT rehearse the number,what type of coding must you have used to allow you to remember it?
A) phonological
B) visual
C) semantic
D) eidetic

Question

Quizplus · Accepted Answer

Semantic coding is involved when information is remembered semantically, meaning through its meaning rather than its exact visual or auditory form. In this case, the phone number was remembered because "EAT-PIZZA" has a clear, meaningful association with ordering pizza, making it easier to recall without rehearsal.

As You Are Watching Television,you See an Advertisement for Pizza