Why does the Stroop effect work?
A) because it is more automatic for us to read the word than say the colour of the ink
B) because reading is not an automatic process for us
C) because people are highly tuned in to colour changes in their environment
D) because we can only attend to one stimulus at a time

Question

Quizplus · Accepted Answer

The Stroop effect works because reading words is a more automatic process for us compared to naming the color of the ink. This conflict between the automatic and intentional processes leads to slower response times and errors.

Why Does the Stroop Effect Work