Scenario: Donna Bader,Global Executive
Donna Bader is a successful global business executive with 15 years of marketing experience throughout Europe.Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-According to Donna,a key to success in global markets is having detailed knowledge of what international customers want,and ensuring that the company is flexible enough to customize products to meet those needs.Donna is referring to the notion of ________.

Question

Quizplus · Accepted Answer

Donna Bader emphasizes the importance of knowing the international customer's needs and customizing products to meet those needs in order to be successful in global markets, indicating that the notion referred to is "knowing the customer."