Which of the following is a contractual entry mode in which one company supplies another with intangible property and other assistance over an extended period?
A)Franchising
B)Management contract
C)Licensing
D)Strategic alliance

Question

Quizplus · Accepted Answer

Franchising is a contractual entry mode where one company (the franchisor) provides another company (the franchisee) with intangible property, such as trademarks and business models, along with ongoing support and assistance.

Which of the Following Is a Contractual Entry Mode in Which