Contractual entry modes include all of the following EXCEPT ________.
A) franchising
B) management contracts
C) licensing
D) strategic alliances

Question

Quizplus · Accepted Answer

Strategic alliances are not considered a contractual entry mode as they typically involve a more collaborative and long-term partnership between two or more companies rather than a specific contractual agreement for entry into a foreign market. The other options, franchising, management contracts, and licensing, all involve formal contractual agreements between a company and a foreign partner for market entry.

Contractual Entry Modes Include All of the Following EXCEPT ________