Which of the following statements is true regarding international advertising and promotions?
A)To cut costs,most companies standardize all aspects of their international promotions.
B)Firms that standardize advertising often control campaigns from the home office.
C)Pan-European advertising has historically been successful at reaching the Euro-consumer.
D)International advertising is highly similar to advertising in domestic markets.

Question

Quizplus · Accepted Answer

Firms that standardize advertising often control campaigns from the home office. While there may be some similarities in international advertising across markets, it is unlikely that it will be highly similar to domestic advertising, and the goal is not just to cut costs but also to effectively reach target audiences in each market. Pan-European advertising has not always been successful at reaching the diverse Euro-consumer, and it may be necessary to adapt campaigns to local cultures and preferences.

Which of the Following Statements Is True Regarding International Advertising