When there are many levels of intermediaries in a distribution channel,a ________ strategy is often the easiest.
A)push
B)pull
C)direct function
D)brand

Question

Quizplus · Accepted Answer

When there are many levels of intermediaries in a distribution channel, a pull strategy is often the easiest because it directly targets the end-consumer and creates demand for the product or service, allowing the intermediaries to simply fulfill that demand rather than actively promoting the product themselves. This eliminates the need for extensive intermediary coordination and management.

When There Are Many Levels of Intermediaries in a Distribution