Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?
A)Pull strategy
B)Adaptive channel strategy
C)Push strategy
D)End distribution strategy

Question

Quizplus · Accepted Answer

Push strategy is designed to pressure channel members to carry a product and promote it to final users. This is done by offering incentives and promotions to channel members, such as discounts, free merchandise, or advertising allowances, to encourage them to push the product onto the market. It is often used for items that are impulse purchases or require education to be sold effectively, such as consumer electronics or new technological innovations.

Which of the Following Is a Promotional Strategy Designed to Pressure