A cross-functional information system for a manufacturing company supports all the following new product development processes for Marketing except:
A)Component Design.
B)Customer Feedback.
C)Market Research.
D)Market Test.

Question

Quizplus · Accepted Answer

Component design is not a process typically involved in marketing, but rather in engineering or production. The other processes (customer feedback, market research, and market test) are all typical marketing processes involved in new product development.

A Cross-Functional Information System for a Manufacturing Company Supports All