When customers access a Web site and make purchases, they generate _____.
A) tracking cookies
B) information
C) clickstream data
D) Web data
E) hyperlink data

Question

Quizplus · Accepted Answer

When customers access a website and make purchases, they generate clickstream data, which is a record of the web pages they have visited and the actions they have taken on those pages, such as clicking links or making purchases.

When Customers Access a Web Site and Make Purchases, They