A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings. This company would most likely use:
A) structured query language
B) multidimensional data analysis
C) neural networks
D) expert systems
E) data mining

Question

Quizplus · Accepted Answer

Data mining involves extracting patterns and information from large sets of data. In this case, the company wants to use past promotional mailings data to identify people who would likely respond favorably to future mailings. Data mining techniques can be used to analyze the past data and identify patterns and characteristics of customers who responded positively to the promotions. This information can then be used to target similar customers in future promotional mailings.

A Company Wants to Use Data from Past Promotional Mailings