Investments in information technology that build valuable new relationships allow a firm to:
A) Lock in the supplier
B) Lock in the customer
C) Lock out competition
D) All the above

Question

Quizplus · Accepted Answer

Investments in information technology that build valuable new relationships can help a firm lock in its suppliers by creating efficient communication channels and strengthening partnerships. It can also help a firm lock in its customers by providing a personalized experience, building brand loyalty, and reducing switching costs. Additionally, these investments can lead to increased efficiency, productivity, and innovation, which can help a firm stay ahead of its competition and potentially lock them out. Therefore, all of the above options are correct.

Investments in Information Technology That Build Valuable New Relationships Allow