Consider the following advertisement for mobile phones aimed at senior citizens. "Are you tired of straining your eyes peering into your tiny cell phone screen? Do you wish you had a phone that does what a phone is supposed to do, without all the phony jazz? We have the product just for you! With its 5-inch display designed to enhance visibility and large number pads, making calls will no longer be a pain. With dedicated one touch buttons that you can define, do more for much less! Contact us for more details; you will not regret this purchase!" This advertisement primarily focuses on _____.
A) scenario elimination
B) intangible rewards
C) common-ground persuasion techniques
D) reader benefits
E) character-based appeals

Question

Quizplus · Accepted Answer

The advertisement primarily focuses on reader benefits by highlighting the features of the phone that would make it easier for senior citizens to use, such as a larger display and number pad and dedicated one touch buttons.

Consider the Following Advertisement for Mobile Phones Aimed at Senior