For solving a business problem, qualitative researchers typically begin by:
A) constructing a specific hypothesis to test.
B) using surveys to generate numerical data.
C) applying statistical tests to data that they generate.
D) studying natural phenomena to gather insights into the phenomena.
E) developing a very specific research question.

Question

Quizplus · Accepted Answer

Qualitative researchers often start by studying natural phenomena in their natural settings to gather deep insights and understandings about the phenomena, rather than beginning with a specific hypothesis or generating numerical data.

For Solving a Business Problem, Qualitative Researchers Typically Begin By