According to Becker's theory of consumer prejudice,
A) White customers suffer a utility loss whenever they acquire products that are served by Black workers but do not when they acquire products that are produced by Black workers.
B) consumer discrimination leads to workers who are employed in completely segregated firms.
C) White consumers are willing to pay less for a good produced by a White worker than they are willing to pay for a good produced by a Black worker.
D) White customers suffer a utility loss whenever they acquire products that are produced or served by Black workers.
E) the wage effects of discrimination will not be zero in the long run.

Question

Quizplus · Accepted Answer

According to Becker's theory of consumer prejudice, White customers suffer a utility loss whenever they acquire products that are produced or served by Black workers because they harbor negative beliefs and attitudes towards them. This results in a decrease in the willingness to pay for goods and services produced by Black workers, leading to lower wages and employment opportunities for these workers.

According to Becker's Theory of Consumer Prejudice