In what industries are companies that serve as online B2B intermediaries more likely to have a sustainable business model?
A) those with lots of buyers and few sellers
B) those with lots of buyers and lots of sellers
C) those with few buyers and lots of sellers
D) none of the above

Question

Quizplus · Accepted Answer

Online B2B intermediaries are more likely to have a sustainable business model in industries with lots of buyers and lots of sellers. This creates a large potential market for the intermediary and facilitates matching buyers with sellers, increasing the value proposition for both parties. In industries with few buyers and lots of sellers, the intermediary may struggle to attract enough buyers to generate revenue, while in industries with lots of buyers and few sellers, the intermediary may struggle to attract enough sellers to offer a comprehensive range of options to buyers.

In What Industries Are Companies That Serve as Online B2B