According to Porter (2001),the Internet has had which kind of competitive impact?
A) widening of geographic markets to increase the reach to potential customers
B) increased difficulties in keeping a product or service offering proprietary
C) reduction in switching costs for customers
D) all of the above

Question

Quizplus · Accepted Answer

Porter (2001) argues that the Internet has had multiple competitive impacts, including widening geographic markets to increase the reach to potential customers, increased difficulties in keeping a product or service offering proprietary, and reduction in switching costs for customers. Therefore, the best choice is D, which includes all of these impacts.

According to Porter (2001),the Internet Has Had Which Kind of Competitive