_____ focuses on what can be done and what is being developed.
A) Benchmarking
B) Auditing
C) Differentiation
D) Environmental scanning
E) Capitalization

Question

Quizplus · Accepted Answer

Environmental scanning is the process of monitoring and analyzing trends and changes in the external environment. It focuses on identifying opportunities and threats, as well as what is being developed, in order to inform strategic decision-making. Benchmarking (A) is a process of comparing performance with industry peers, auditing (B) is a process of reviewing and evaluating internal controls and processes, differentiation (C) is a marketing strategy aimed at highlighting unique features and benefits of a product or service, and capitalization (E) refers to the process of raising funds through the sale of stocks or bonds.

_____ Focuses on What Can Be Done and What Is