Quiz 8: Managing Global Competitive Dynamics
Multimarket Competition Occurs When Firms Engage the Same Rivals in Multiple
Multimarket competition occurs when firms engage the same rivals in multiple markets.
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Multimarket competition destroys mutual forbearance.
If an attack is so subtle that rivals are not aware of it, the attacker's objectives are not likely to have been attained.
If the attacked market is of marginal value, managers may decide not to counterattack.
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