Which of the following is NOT a method recommended in the book for gathering inferences about an audience from questionnaires?
A) Use word concepts to find out the extent to which the audience favors or disfavors them.
B) Ask audience members to rank values.
C) Ask questions that place audience members in identifiable groups.
D) Determine the audience members' astrological signs to indicate their states of mind.

Question

Quizplus · Accepted Answer

Determining audience members' astrological signs has no scientific basis and cannot be used to gather accurate inferences about an audience. The other choices, A, B, and C, are legitimate methods for gathering audience inferences through questionnaires.

Which of the Following Is NOT a Method Recommended in the Book