Which of the following is a focus of the new concept of marketing?
A) Mmaking a profit is the only end result of selling products.
B) emphasizing the product rather than the end consumer
C) achieving objectives by pushing products toward consumers
D) using integrated marketing mix to achieve profits

Question

Quizplus · Accepted Answer

The new concept of marketing emphasizes using an integrated marketing mix (product, price, promotion, and place) to achieve profits, rather than just pushing products toward consumers or solely focusing on making a profit. This concept also places an emphasis on understanding and catering to the needs and wants of the end consumer, rather than just emphasizing the product itself.

Which of the Following Is a Focus of the New