Consumers derive ________ from products that have high aesthetic and emotional values and are closely associated with personal, social, or cultural identity.
A) utilitarian meaning
B) hedonic meaning
C) original meaning
D) egalitarian meaning

Question

Quizplus · Accepted Answer

Hedonic meaning refers to the emotional and aesthetic enjoyment derived from products, such as those that are closely associated with personal or cultural identity. Utilitarian meaning, on the other hand, refers to the functional benefits derived from a product. Original meaning and egalitarian meaning are not relevant to the context of the question.

Consumers Derive ________ from Products That Have High Aesthetic and Emotional