Consumers derive utilitarian value for a product from its functional and physical qualities.
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Q5: Culture is most likely converging toward individual
Q6: Culture does not include unconscious values or
Q7: SMS messages provide a substitute for telephone
Q8: Products can be symbols of individual or
Q9: Hellmut Schütte has proposed a modified equivalent
Q11: Increasing travel and digital communications mean that
Q12: People who grow up in the East
Q13: According to Hellmut Schütte, at the top
Q14: According to Hofstede, people typically show less
Q15: Consumers use possession rituals to display consumer
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