Which of the following techniques for gathering primary data facilitates the discussion of a product concept or a social trend?
A) observation
B) documentation
C) focus group
D) online search

Question

Quizplus · Accepted Answer

A focus group is a technique in which a small group of people are brought together to discuss a product, service, or social trend. This technique allows researchers to gather in-depth information about participants' attitudes, perceptions, and behaviors. Observation, documentation, and online search are methods that may not necessarily facilitate group discussion or provide the same level of insights as a focus group.

Which of the Following Techniques for Gathering Primary Data Facilitates