Which of the following is a reason for the scarcity of information generated in the viewing mode of surveillance?
A) the limited receptivity of managers to information outside the subject agenda
B) the high exposure to information excluded from the subject agenda
C) the marketers' high exposure to information relevant to the organization
D) the limited receptivity of executives to internal information relevant to the organization

Question

Quizplus · Accepted Answer

The limited receptivity of managers to information outside the subject agenda is a reason for the scarcity of information generated in the viewing mode of surveillance. This means that managers may not be interested in or actively seeking out information that is not directly related to their specific area of focus or responsibility, resulting in a limited amount of information being gathered through passive surveillance methods.

Which of the Following Is a Reason for the Scarcity