In a service firm,the quality of a service is perceived and cannot be directly measured and compared in the same way that the quality of a tangible product can.

Name: In a service firm,the quality of a service is perceived and cannot be directly measured and compared in the same way that the quality of a tangible product can.
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In a service firm,the quality of a service is perceived and cannot be directly measured and compared in the same way that the quality of a tangible product can.

In a Service Firm,the Quality of a Service Is Perceived