The waterfall strategy of sequential entry is preferable over the sprinkler model when all of the following conditions exist EXCEPT:
A) the lifecycle of the product is relatively long.
B) high costs of entry are present.
C) very weak local competitors.
D) anticipation of fast growth.
E) no real competitors.

Question

Quizplus · Accepted Answer

The waterfall strategy is less preferable when there is anticipation of fast growth, as the sprinkler model would allow for quicker market penetration to capitalize on the growth opportunity.

The Waterfall Strategy of Sequential Entry Is Preferable Over the Sprinkler