A(n) ________________ is essentially a field experiment where the new product is marketed in a select set of cities to assess its sales potential and scores of other
Performance measures.
A) attitude screen
B) product model
C) product concept
D) test market
E) focus concept

Question

Quizplus · Accepted Answer

A test market is a field experiment where a new product is marketed in a select set of cities to assess its sales potential and scores of other performance measures such as consumer feedback, market demand, and competition. Choice A (attitude screen) is a research technique used to measure consumer attitudes towards a product or brand. Choice B (product model) refers to a physical or virtual representation of the product design. Choice C (product concept) is a description of a new product idea, its target market, and unique attributes. Choice E (focus concept) is a research technique aimed at identifying consumer expectations and preferences for a product or service.

A(n) ________________ Is Essentially a Field Experiment Where the New