In a modern sense, the goal of many MNCs is to pursue a(n)________________ program. In this program, coordination of all communication vehicles would take
Place. Key ideas would be communicated in a unified manner.
A) vertical communications
B) horizontal communications
C) integrated marketing communications
D) global communications
E) synergistic communications

Question

Quizplus · Accepted Answer

Integrated marketing communications is the approach where all communication channels are coordinated to enhance the consistency of messages, brand image, and customer experience. It involves using various media channels such as advertising, public relations, personal selling, direct marketing, and social media to deliver a unified and compelling message to the target audience. This approach helps MNCs to communicate their messages effectively across different markets and cultures while maintaining consistency and clarity.

In a Modern Sense, the Goal of Many MNCs Is