When screening ad agencies, all of the following criteria might be used EXCEPT:
A) market coverage.
B) cost of agency talent and expense.
C) quality of coverage.
D) expertise with developing a central international campaign.
E) scope and quality of support services.

Question

Quizplus · Accepted Answer

Cost of agency talent and expense is not typically a criterion for screening ad agencies; instead, factors like market coverage, quality of coverage, expertise, and support services are more relevant.

When Screening Ad Agencies, All of the Following Criteria Might