The identification of an appropriate overseas market and an appropriate segment involves grouping by all of the following criteria EXCEPT:
A) socioeconomic characteristics.
B) political and legal characteristics.
C) consumer variables.
D) service variables.
E) financial conditions.

Question

Quizplus · Accepted Answer

The identification of an appropriate overseas market and an appropriate segment involves grouping by socioeconomic characteristics, political and legal characteristics, consumer variables, and financial conditions. However, it does not involve grouping by service variables.

The Identification of an Appropriate Overseas Market and an Appropriate