How effective was United Airlines (UAL)initial response to the viral threats from David Carroll's Internet campaign against their poor customer service?
A)UAL was unprepared and clueless.
B)UAL accepted responsibility for the damage,but their response was only slightly effective.
C)Customer service representatives quickly resolved the complaint before the video went viral.
D)UAL was well-prepared to counter negative publicity from negative viral videos.

Question

Quizplus · Accepted Answer

United Airlines was unprepared and clueless in their initial response to David Carroll's viral campaign, as they did not effectively address the issue or mitigate the negative publicity.

How Effective Was United Airlines (UAL)initial Response to the Viral