Which is not a characteristic of CRM?
A)CRM is an enterprisewide effort to acquire and retain profitable customers.
B)An objective of CRM is to retain all customers through excellent and personalized customer service and perks.
C)CRM focuses on building long-term,sustainable customer relationships for the purpose of increasing the company's profitability.
D)CRM is basically a simple idea,which is to treat different customers differently according to the current or potential value to the company.

Question

Quizplus · Accepted Answer

This statement is not entirely true as the objective of CRM is not necessarily to retain all customers, but rather to identify and focus on the most profitable customers. In some cases, it may not make financial sense to retain certain customers who may be costing the company more than they are worth.

Which Is Not a Characteristic of CRM