At Jamba Juice,poor quality data was damaging profits so traditional BI was deployed at the __________ level;and operational BI was deployed at the __________ level.
A)corporate;store
B)transaction;product
C)accounting;marketing
D)strategic;regional

Question

Quizplus · Accepted Answer

Corporate level refers to the top management level and strategic decisions are taken at this level. Poor quality data was damaging profits which required strategic decisions to be taken, hence traditional BI was deployed at this level. Store level refers to the operational level where day-to-day operations are managed. Operational BI was deployed at this level to improve the quality of data used for decision making.

At Jamba Juice,poor Quality Data Was Damaging Profits So Traditional