DIRECTV's business model is based on great customer service,attracting new customers,and preventing __________,in which customers switch to a competitor's service.
A)SCM
B)CRM
C)customer churn
D)customer downsizing

Question

Quizplus · Accepted Answer

Customer churn refers to the phenomenon of customers switching to a competitor's service. DIRECTV aims to prevent customer churn by focusing on great customer service and attracting new customers. SCM (supply chain management) and customer downsizing are not relevant to DIRECTV's business model, while CRM (customer relationship management) may be a part of their approach to preventing customer churn, but it is not the main focus of their business model.

DIRECTV's Business Model Is Based on Great Customer Service,attracting New