The goal of __________ is to find information and knowledge that describe the relationships among consumers,products,marketing methods,and marketers.
A)social marketing
B)surveys
C)market research
D)directory services

Question

Quizplus · Accepted Answer

Market research is the process of gathering and analyzing information about consumers, competitors, products, and marketing methods to help make better business decisions. It aims to uncover valuable insights, such as consumer behavior, preferences, trends, and needs, that can guide product development, marketing strategies, and sales efforts. Social marketing is a related but more specific approach that focuses on promoting social causes or behavior change, while surveys are just one method of collecting data within market research. Directory services refer to online databases that provide contact information for businesses and individuals.

The Goal of __________ Is to Find Information and Knowledge