__________ are effective and inexpensive ways to collect information from customers as well as to send information to them.It also can be used to gather intelligence on competitors.
A)Marketing research
B)Interactive social media
C)Dashboards
D)Mashups

Question

Quizplus · Accepted Answer

Interactive social media allows for direct communication between a company and its customers, making it an effective and inexpensive way to collect information from them and send information to them. It can also be used to gather intelligence on competitors by monitoring their social media presence. Marketing research, dashboards, and mashups are also useful tools, but they are not specifically focused on communication with customers or monitoring competitors via social media.

__________ Are Effective and Inexpensive Ways to Collect Information from Customers