In the August 2008 benchmark study,"Customer Analytics: Segmentation Beyond Demographics," respondents stated that their top data-related challenge was__________.
A)poor data quality
B)inability to collect data needed to calculate key performance metrics
C)information overload
D)encrypting data for security

Question

Quizplus · Accepted Answer

The study found that the top data-related challenge for respondents was poor data quality.

In the August 2008 Benchmark Study,"Customer Analytics: Segmentation Beyond Demographics