When value is created by incorporating a new step in a value chain, ________ benefits.
A) everyone downstream from that step in the chain
B) only the party that initiated the step
C) everyone in the chain
D) only the customers

Question

Quizplus · Accepted Answer

C) Every increase in value along a value chain benefits not just the initiator of the improvement, downstream partners in the chain, and customers, but all members of the chain, making "everyone in the chain" the correct response. An increase in value means more customer sales and more profits and other benefits for all partners in the chain.

When Value Is Created by Incorporating a New Step in a Value