Customers played a role in IKEA's success by being willing to pay higher prices for high-quality furniture.

Name: Customers played a role in IKEA's success by being willing to pay higher prices for high-quality furniture.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

IKEA's success is largely attributed to its business model of providing affordable, flat-packed furniture that customers assemble themselves, not to selling high-priced, high-quality furniture.

Customers Played a Role in IKEA's Success by Being Willing